Edible Plates

Creating Food Packaging You Will Love

Pret-A-Manger’s Salad Container

“London-based restaurant chain Pret-A-Manger first entered the American market in 2000 with a location in New York City. For the most part, they’ve had a seamless transition to the ways of the states. American customers have enjoyed their fast service and fresh-tasting salads and sandwiches enough for the company to over 50 locations in New York, Chicago, Boston and Washington, D.C.

But until recently, one aspect of the dining experience was lost in translation: salads. Pret, as it’s commonly known, long served salads in small, rectangular cardboard boxes. They looked like this:

PRET-A-MANGER-OLD-SALAD-CONTAINER-570These boxes fit in well with the chain’s simple aesthetic. They’re clean and low-tech. But for Americans, they present a major problem.

“It turns out Americans like to shake their salads,” Brad Herron, Pret’s VP of purchasing, said at a recent lunch with journalists in the company’s New York culinary headquarters.

The boxes don’t have enough empty space for customers to shake dressing into the salad in lieu of proper tossing. And once they’re opened, they can’t be sealed again — so if you’re foolhardy enough to try to shake it, you’ll get dressing all over your shirt.

Herron explained that it didn’t occur to Pret’s British product designers to account for this kind of behavior because Brits don’t generally shake their salads. What do they do instead?

“They just pour a bit of dressing on top, I guess,” Herron said. “Apparently some of them will dip bits of lettuce into the dressing on the side.”

In any case, when Pret-A-Manger’s American team was overhauling their salad menu for this summer, they decided to pay as much attention to their salad container as the salad within it. They tested several different possible shapes and materials before settling on a big new plastic bowl that looks like this:

more plasticThe new containers hit U.S. stores on June 24, along with four new salads: Beet & Berry, Prosciutto & Quinoa, Falafel and Market Fresh. They’re accompanied by a small sign that touts them as “100% Recyclable, 100% Shakeable.” That first quality, Herron explained, is a preemptive response to the most common complaint about the new bowls.

“Everybody sees these things and thinks, that’s a lot of plastic, that must be worse for the environment than the old boxes,” he said, holding a new salad container. “But these are 100 percent recyclable — we made sure of that. And the old boxes were lined with plastic, so, to recycle them, you’d have to take them apart first, which just doesn’t happen.”

That’s a benefit no matter how you shake it.”

I’m not so thrilled about it, keep working on improving it, Pret-A-Manger!

Re-posted from http://www.huffingtonpost.com/2013/06/26/pret-a-manger_n_3504081.html

FullPlast Chile 2013

PLASTIC: A VERSATILE INDUSTRY IN CHILE. July 24-26. Santiago, Chile
Currently the annual sales of the industry of plastic in Chile reach US$3.400 million, and exportations
are near US$600 million. Projecting a positive growth considering improvements in different areas
of production.FullPlast2013
In Chile, this industry generates directly and indirectly over 50.000 jobs, which means that about 190.000 people, rely on industry. This industry, in which around 450 companies participate, has experienced many improvements in different areas of production. The versatility of
plastic allows the contribution in areas such as mining, transport, security, construction and
housing, electronics and electricity, agriculture, packaging and containers, and communications and medicine, providing large benefits to the people around the world.
The United States has an annual consumption nearing 120 kilos, while in Latin America the consumption is around 20 kilos. On a national scale, the consumption per capita is of 48 kilos with a 10% annual growth. These figures are a proof that the plastic industry has gained importance, thanks to its properties and versatility in its production, transport, and security.
WHAT IS FULL PLAST 2013?
A first level expo that will gather in one place every national and international company of the industry of plastic, containers and packaging, with around 4.000 professional visitors of Chile and Latin America, becoming in the great exhibition of the area for new businesses in the region.

The Beginning

Kogi Packaging Take OutIt was a long process before I finally generated that very strong and genuine thought about wanting to eat my plate.

In the past I didn’t recycle, I didn’t care. And I remember people giving me hard time about it. I was mad at them: “Leave me alone”.

But slowly it was building up, especially from my trips to my fav local food joint “El Pollo Loco”. I like that place. And every time I order take out, they give me so much packaging that I can’t comprehend that. For $5 of take out there is humungous amount of boxes, small containers, plastic and paper, lids, utensils and napkins.

I started wondering: “Isn’t it too much?” I carefully wash plastic pieces and recycle what I can, but I’m not sure everyone is doing it.

And I don’t want that much packaging to be produced and bought by anyone. I want to eliminate it! Lets go back to basics!

Follow

Get every new post delivered to your Inbox.